Launched in 2009, Blessings Clothing Pvt. Ltd has stepped into the market with its first fashionable in house brand, “HAPPY HOURS”. Owned by Mr. Ashish Ruparelia.
Happy Hours an Ahmadabad based brand of lounge wear collection for the entire family. And maintains a trendy line for the girls & women, boys & men segments. Even today, it continues its innovative strategy, and it has a cool and trendy line called Happy Hours which caters entire family range. The now trend in lounge wear in girls its print with a touch of embroidery, threads embellishment and so on.
Happy Hours have been started with two categories in lounge wear collection which has mainly women’s and men’s collection. With the grace and passion "Happy Hours" has achieved its big jump nearby one year to entire family products.
Blessing has a brand philosophy of comfy. All its collection is designed in house by an innovative and creative team of designers. And is backed up further by an even stronger marketing team with 17 distributors work in 14 states with 400 retail stores across the country. Company’s dedication and strong quality parameters makes it a popular choice amongst retailers.
Company’s design philosophy of lounge for all, instantly transporting oneself from the hectic urban lifestyle to calm and serene state of mind. Lounge has been crafted for travel, leisure and after hours dressing.
With its quick growth company is going to introduce its Spring Summer 2013 collection for girls, women, boys, men. To the women, colors play a major role with pastels and soft tones competing with the some bright hues accents. Color softness gives the feel of peace and serenity. Floral and classic prints of all scales dominate to high quality mill made cotton rich fabric. Stylish cuts and design details dominate the look of the collection.